Adidas / Brand Iconography
Commissioner: Eiga Design
Client: Adidas
Commissioned for: Adidas Brand Iconography
Materials used: Black Pen
Description: In collaboration with Eiga Design, I contributed to a pioneering project for Adidas to revamp the brand iconography across its sub-brands. The task was to create a fresh visual identity applicable to both packaging and digital platforms, targeting a youthful demographic. The project shifted from Adidas's usual technical vector graphics to a hand-drawn style that symbolizes the brand’s commitment to "innovation in craftsmanship." My role was to execute illustrations within a stylistic framework established by another illustrator, complemented by Eiga’s digital finishing and typography. This innovative approach was recognized with a Red Dot Design Award for its creative excellence.
